a color-safe non-stripping clarifying shampoo creates a ph-optimized lather works to unclog hair follicles while banishing dirt oils metals from hard & tap water & things left behind from heavy product buildup developed with an intentional formulation which means no fillers or deposits left behind leaving the cleanest canvas powered by active skincare-inspired ingredients (no fillers) to clean effectively without messing with color contains activated charcoal to absorb toxins excess oils & dirt in the hair & scalp enriched with that clears sebum buildup in follicles without stripping hair of essential moisture & lipids tackles common metals like nickel cadmium lead zinc iron that can cause dullness & buildup on the hair k18peptide helps reduce protein loss to help keep hair feeling strong