a color-safe ph-optimized cleansing shampoo effectively while reducing frizz & tangles preserving color & enhancing shine developed with ph-optimized formula that helps prevent excess swelling of the hair cuticle during washing the less is more formulation delivers a superior clean without compromise the microbiome-friendly formula removes dirt & oil without disrupting the scalp’s natural protective barrier packed with plant-derived surfactants that deliver high-power cleansing to break down & remove dirt & oil gentle on hair & scalp mimics hair’s natural ph to reduce cuticle swelling k18peptide helps reduce protein loss to keep hair feeling designed for damaged hair type